Ayurveda has been popular in India since long time. Though there has been a increased entry of international brands in our Indian beauty industry, many people still opt for natural, chemical-free, ayurvedic products even though the results are slower as they are beneficial in the long run.
Patanjali is one such Ayurvedic brand and india’s fastest-growing consumer products from the yoga guru Baba Ramdev and Acharya Balkrishna, an ayurveda expert, manufactured by Divya Pharmacy.
Patanjali's products are fast capturing the mass consumer market in India and has frightened its competitors with the skyrocketing sales of its products. The brand is creating headlines with its various product offerings including cosmetics, food items, personal care, and health care products. They are pocket-friendly and pretty much deliver on their promises. Patanjali reached its revenue target of Rs 5,000 crore for the year ended March 31.
Baba Ramdev said Patanjali Ayurved had the potential to displace big names like Colgate, Unilever and Nestle in a matter of few years.
"Colgate will be below Patanjali by this year, and in three years, we will overtake Unilever. Patanjali will shut the 'gate' in Colgate. The birds in Nestle's nest (logo) will also fly away, Pantene ka to pant gila hone wala hai, aur do saal me Unilever ka lever kharab ho jayega," the yoga guru said
Patanjali Ayurved's has Rs 1,000-crore investment plan this year for setting up five or six new processing units in Assam, Maharashtra, Madhya Pradesh, Rajasthan, Haryana and Uttar Pradesh. They also have plan to to introduce into exports and e-commerce this year.
"We will be exporting honey and cosmetics to 10-12 countries, including US, Britain, Canada, African and Arab countries," said Patanjali managing director Acharya Balkrishna.
Patanjali has changed the consumer perception that Indian products are inferior to international products. Currently, apart from e-commerce channels, Patanjali products are sold through 1,200 Ayurvedic Chikitsalayas, 2,500 Arogya Kendras and 8,000 Swadeshi Kendras. Add to that thousands of kirana stores across the country and partnerships with modern retail chains.
Some of the most demanding and best products of Patanjali are:
1. Amla Juice and Aloe Vera Juice
2. Saundarya Face Wash
3. Dant Kanti
4. Patanjali Chyawanprash
5. Multani Mitti Face Pack
6. Patanjali Kesh Kanti Anti-Dandruff Shampoo with Natural Conditioner
7. Patanjali Divya Gulab Jal Rose Water
8. Patanjali Divya Kantilep
9. Patanjali Divya Badam Rogan Almond Oil
10. Patanjali Aloe Vera Gel