Bollywood star Akshay Kumar who is known for his fitness, will be Brand Ambassador of 'Jaan Bachao' health campaign. The campaign is a unique initiative by the Bhamla Foundation and Municipal Corporation of Greater Mumbai (MCGM) directed by Rajkumar Hirani.
Hirani, best known for directing award winning films like “Lage Raho Munna Bhai”, “3 Idiots” and “PK”, was delighted when the idea came to him. "It is a great move and I am glad we have a face like Akshay for the same. The idea is to make each of us stand up and let the sedentary lifestyle go and save ourselves before it is too late."
I enjoyed the making as much as I wish we change mindsets with this video,” Hirani said.
Asif Bhamla, President, Bhamla Foundation said, “The campaign aims to shake us from our couch potato roots and get us to get out there and do something now. Who else could be a perfect ambassador than Akshay Kumar? And when it came to direction, we could think of no one better than Rajkumar Hirani. I am glad, both agreed.”
'Jaan bachao' campaign will be launched by Maharashtra Chief Minister Devendra Fadnavis today. The campaign follows the ‘TB Harega Desh Jeetega’ campaign with Bill Milanda Gates Foundation, featuring megastar Amitabh Bachchan.
Watch ‘TB Harega Desh Jeetega’ campaign video here: