Reports claim that in India, 60% of breast cancer cases are diagnosed in stages three and four and is one of the fastest rising cancer types amongst women around the globe. Hence, the only way for prevention is raising awareness through early self detection test. As October is the International Breast Cancer Awareness Month, Several celebrities have come up to support a breast cancer awareness campaign titled Aur Dikhao’s #DetectToDefeat.
Sunny Leone, Taapsee Pannu, Shibani Dandekar, Divyanka Tripathi, Sunidhi Chauhan, Divya Khosla Kumar, Gaurav Gera and Sargun Mehta and others have joined hands to give every woman in the world one important message that we women should start giving as much attention to their breasts as men do.
"My team has entirely conceptualised and put together this campaign with 15 women celebrities in a record time of 15 days, thus literally shooting a celeb a day. We chose these women to break the ice when it comes to discussion on breast cancer awareness. The numbers we found out are alarming and what troubled us, or, rather intrigued is the fact that breast cancer is detectable at an early stage and hence curable. Every celebrity was equally willing to be a part of this and helped in the execution of the campaign," said Aditya Bhat, project head and founder-CEO of Aur Dikhao.
Check some of the videos here: