According to the Adobe Digital Insights Future of Work (FOW) Report, people are open to man and machine collaboration for work benefits. Based on over 3 million FOW related social mentions across several digital platforms including Twitter, News, Blogs and Forums from 2016 to 2017, the 'Future of Work' report concludes that contrary to popular belief, 89% of people are positive about the role robots can play in helping them in the workplace, rather than taking away jobs.
“The power of technology has had a positive impact on all aspects of our lives and the tremendous value it delivers in the workplace has been no different. The Future of Work looks promising, as robotics and automation gear up to enable employees to be more productive and creative in their roles,” said Abdul Jaleel, Vice President, People Resources India, Adobe.
The 'Future of Work' report highlights that automation mentions have doubled year-on-year (YoY), with a 70% YoY increase in the average daily mentions of robots and jobs. Despite some concern around the impact of automation in the workplace, the report notes that there is a great amount of positive sentiment towards it. Overall, the study emphasizes on the fact that the Future of Work is promising, particularly when it comes to the automation of traditionally mundane tasks.
"Automating document and signature processes, for example, could open up new possibilities for people as the tech revolution advances. In other categories, faster transportation and self-driving cars could revolutionize local travel“Moreover, the virtual office has big potential in the Future of Work. Work environments should continue to improve as employees demand more from their space, especially with automation ruling the minds of people,” he said.
The report highlights that conversations about people analytics within the Future of Work context have increased 20% YoY as more and more companies are focusing efforts on their people, leading to workplaces that continue to improve. Topics such as machine learning and artificial intelligence were most popular on social conversations related to automation.
The study's social analysis features regions including the USA, UK, India and Australia. The research is based on the analysis of select, anonymous and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud.