For the security of both riders and drivers, Uber has come up with Real-Time ID Check in India that prompts drivers to take a selfie before they accept rides. This latest security feature which uses Microsoft Cognitive Services compares the selfie photo to the one corresponding with the account on file.
According to a Uber blog post on Monday, this feature prevents fraud and protects drivers' accounts from being compromised. If the two photos don’t match, the driver’s account is temporarily blocked while Uber looks into the situation.
“Real-Time ID Check prompts drivers to share a selfie before going online to help ensure the driver using the app matches the account we have on file. This prevents fraud and protects drivers’ accounts from being compromised. It also protects riders by building another layer of accountability into the app to ensure the right person is behind the wheel. We believe this new initiative will go a long way in keeping our riders and drivers in the city safe and our rides reliable like never before," said Joe Sullivan, Chief Security Officer, Uber.
The feature is available in New Delhi, Mumbai, Bengaluru, Hyderabad and Kolkata. Uber claims that the average verification time is just a few seconds and the technology was successful in verifying more than 99 percent of drivers in the pilot program.